TBM Series: LIVE Webinar 1

Episode 1 of the TBM C-Suite Series — LIVE with Wayne Kaplan

Boards are demanding 10% cost cuts. CFOs are calling for emergency budget freezes. Cloud spend is ballooning with no clear ROI story. And 55% of business leaders still lack the basic information they need to make smart technology investment decisions.

Sound familiar?

Worldwide IT spend is projected to hit $6.15 trillion in 2026 — and up to $923 billion of it will be wasted. The culprit isn’t the technology. It’s the disconnect between what IT spends, what it delivers, and what the business actually values.

In this live session, Wayne Kaplan — IBM’s Americas Sales Leader for Technology Business Management, IT Financial Management, IT Asset Management, and Strategic Portfolio Management — breaks down exactly how leading organizations are solving this problem using the TBM (Technology Business Management) framework.

You’ll see how companies like IBM and Wells Fargo used TBM and ITFM to achieve 8–10% annual efficiency improvements, eliminate $115M in redundant software costs, and deliver a 25% reduction in application TCO — while accelerating strategic investment in cloud and AI.

Whether you’re a CIO tired of being seen as a cost center, a CFO demanding more transparency from IT, or a VP of IT Finance stuck rebuilding the same broken Excel model every quarter — this session will give you a clear, practical framework for connecting every dollar of technology spend to measurable business outcomes.

This is not a vendor pitch. This is a C-suite conversation about how to lead.

🎯 WHAT YOU’LL LEARN

• Why the old model is broken — and why spreadsheets and BI dashboards are costing you more than they’re saving
• How TBM creates a common language between Technology, Finance, and Business leaders — eliminating the blame game over IT spend
• The real difference between FinOps and ITFM — and why you need both to see the true cost of IT (hint: it’s like the difference between a grocery bill and the real cost of cooking dinner at home)
• How to calculate true IT service TCO and unit economics — and finally answer the question every CFO is asking: “What are we actually getting for what we’re spending?”The ROI is real — learn how IBM cut $115M in software costs and achieved a ~9% cost take-out of a $2.5B IT stack using TBM.
• The Crawl / Walk / Run roadmap — where to start, what to prioritize, and how to avoid the implementation mistakes others have already made.

👥 WHO SHOULD ATTEND

This session is designed for senior technology and finance decision-makers, including:

• CIOs and CTOs navigating budget pressure while funding transformation
• CFOs and Finance Leaders who need real transparency into technology ROI
• VP / Director of IT Finance responsible for planning, budgeting, and forecasting
• VP of Infrastructure, Cloud, or Operations managing rising costs with limited visibility
• IT Strategy and Planning Leaders building the business case for TBM or ITFM

If you’ve ever been asked “Can you cut 10% of your IT budget by next quarter?” and didn’t have an immediate, data-backed answer — this session is for you.

🎤 ABOUT YOUR SPEAKER

Wayne Kaplan is a leading voice at the intersection of technology strategy and financial management. As Americas Sales Leader for TBM, ITFM, ITAM, and Strategic Portfolio Management, he helps organizations build financial transparency, cost visibility, and the discipline to run IT like a business.

In his role at IBM, Wayne works with some of the world’s largest enterprises, bringing a practitioner’s perspective to the C-suite. He combines deep expertise in tools like Apptio, Cloudability, and Targetprocess with real-world outcomes across industries including financial services, healthcare, and manufacturing.