Engineers are being driven to develop and deliver ever increasingly complex products. These products are no longer just discrete hardware devices, but are now the marriage of hardware and software. They are products that are constantly connected via the Internet of Things (IoT), and that respond intelligently to their surroundings.

To survive, companies have to embrace new engineering models and tools to ensure they can successfully manage costs, quality, time to market, and competitive differentiation. Successful companies are adopting comprehensive, end-to-end engineering lifecycle management processes.
The Ovum Decision Matrix report highlighted several key points:

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