Product line growth can create a natural degradation into chaos. The common engineering solution follows a copy-and-tailor for requirements, designs, code, and tests rather than a strategic, planned reuse. A global, strategic configuration management approach across lifecycle domains (e.g. requirements) can bring order to this chaos. Order replaces uncontrolled costs with direct profits. In this webcast we walk you through a detailed scenario based on a real product line problem and solution.